John has more than 20 years of marketing and digital marketing experience. A pioneer in the corporate blogging industry, he has been responsible for directing and managing content marketing and social media campaigns from websites to blogs to online communities. John is the author of Strategies and Tools for Corporate Blogging, published in 2007, a frequent blogger at http://pr.typepad.com and is a Founding Fellow of the Society for New Communications Research.
Previous SNCR research includes:
2007 Blogging Policy Research project for the Best Practices committee of the Society for New Communications Research.
2008 SNCR New Influencer Study.
2008 SNCR Nuance Customer & Reputation Study.
No Research Reports have been listed for this Fellow.
John is also the author of "Strategies and Tools for Corporate Blogging," published by Butterworth-Heinemann an imprint of Elsevier, Inc. in April, 2007.
03.09.13 Applying The Customer Talk Test